The heart of any business success lies in its marketing. Marketing is a business function and set of processes involved in creating, delivering and communicating value to customers, followed by managing customer relationships, resulting in mutual benefit for the business and its stakeholders. Marketing is also the science of planning and executing the conception, pricing, promotion, and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational objectives. Through the marketing effort, a company’s product or service is introduced and promoted successfully to potential customers. As a function, it is applicable to all types of organizations whether public, profit-making or not-for-profit.
This course offers you a simple insight into how to become an effective marketer. It will help you understand the marketing concept and its related building blocks in a simplified yet practical and enjoyable way.
- Define the process and function of marketing
- Describe how the process of marketing works
- Explore the core concepts of marketing
- Highlight the critical factors impacting the success of marketing in a business
- Deconstruct the total marketing system
WHO THIS COURSE IS FOR
Anyone interested in developing a foundational understanding of the concept of marketing and how it plays a critical role in determining a company’s success.
- Lectures 7
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 5
- Assessments Yes